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Thursday, 29 July 2010 |
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CNET: It's that time of year again folks, so crack out your calculators as we wade through the confusing quagmire that is Aussie telco iPhone pricing.
All in all, the iPhone pricing in 2010 shows how far Australia has come in regards to cost versus value. Even if you compare last year's plans you'd find that the starting price for both the 16GB and 32GB models were higher and the data inclusions much lower. We've done our best to match up pricing tiers between the different carriers, but remember that these pricing charts don't take coverage or service into account; a factor which in itself has immense value.
The bits that don't fit well in tables
- The Optus AU$59 and AU$79 plans include unlimited national SMS messaging, so the Calls and Messaging value on these plans will only be used by voice calls.
- All Optus plans include unmetered access to Facebook, Twitter and a range of other social-networking sites.
- Vodafone and 3 data values include the bonus 1GB of data available on selected smartphone contracts, including the iPhone 4.
- The total minimum cost listed excludes the additional handset repayment cost, which is an extra 24 times the listed handset repayment cost for either a 16GB or 32GB.
- Handset repayment costs are per month for the life of the contract with all telcos except Telstra, which charges an upfront repayment fee.
Mid-range plans — 24 months
| Telco
| Monthly spend
| Handset — 16GB
| Handset — 32GB
| Calls & messages
| Data
| Min. cost
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| Vodafone |
AU$49 |
AU$5 |
AU$10 |
AU$450 |
1.5GB |
AU$1181 |
| Three |
AU$49 |
AU$5 |
AU$10 |
AU$450 |
1.5GB |
AU$1181 |
| Optus |
AU$49 |
AU$8 |
AU$15 |
AU$450 |
1GB |
AU$1184 |
| Telstra |
AU$49 |
AU$149 |
AU$299 |
AU$400 |
200MB |
AU$1325 |
| Optus |
AU$59 |
AU$0 |
AU$10 |
AU$550 |
2GB |
AU$1416 |
| Vodafone |
AU$69 |
AU$0 |
AU$5 |
AU$650 |
1.75GB |
AU$1656 |
| Three |
AU$69 |
AU$0 |
AU$5 |
AU$650 |
1.75GB |
AU$1656 |
High-use plans — 24 months
| Telco
| Monthly spend
| Handset — 16GB
| Handset — 32GB
| Calls & messages
| Data
| Min. cost
|
| Optus |
AU$79 |
AU$0 |
AU$0 |
AU$800 |
2GB |
AU$1896 |
| Telstra |
AU$79 |
AU$0 |
AU$199 |
AU$750 |
500MB |
AU$1896 |
| Vodafone |
AU$79 |
AU$0 |
AU$0 |
AU$800 |
2GB |
AU$1896 |
| Three |
AU$79 |
AU$0 |
AU$0 |
AU$800 |
2GB |
AU$1896 |
| Optus |
AU$89 |
AU$0 |
AU$0 |
Unlimited |
3GB |
AU$2136 |
| Optus |
AU$99 |
AU$0 |
AU$0 |
Unlimited |
5GB |
AU$2376 |
| Telstra |
AU$99 |
AU$0 |
AU$0 |
AU$1000 |
500MB |
AU$2376 |
| Vodafone |
AU$99 |
AU$0 |
AU$0 |
Unlimited |
3GB |
AU$2376 |
| Three |
AU$99 |
AU$0 |
AU$0 |
Unlimited |
3GB |
AU$2376 |
Important things to remember
- Telstra's upfront handset repayment may have the appearance of being more expensive, but you'd be surprised. If you compare AU$49 per month plans, Telstra's AU$299 upfront payment for a 32GB iPhone works out cheaper than the AU$360 you'll pay Optus, Vodafone or 3 over 24 months.
- Don't be lured by enormous data allowances. Unless you're going to regularly tether your iPhone to a laptop and share the data, then 1GB or less is sufficient for most people's mobile browsing needs.
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Tuesday, 27 July 2010 |
*Monthly credit can be used for Standard calls, video, TXT & PXT®, International voice, video, TXT & PXT®, Voicemail, Mobile Internet , Calls to 13, 18 numbers
** Unlimited standard national and international TXT, PXT® and video PXT® sent to personal mobile numbers
^ Standard voice calls to Vodafone and 3 in Australia |
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Tuesday, 27 July 2010 |
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Everyone’s been waiting for our plan prices to be released, now we can let you all know. Hopefully it’s been worth the wait!
*Monthly credit can be used for Standard calls, video, TXT & PXT®, International voice, video, TXT & PXT®, Voicemail, Mobile Internet , Calls to 13, 18 numbers
** Unlimited standard national and international TXT, PXT® and video PXT® sent to personal mobile numbers
^ Standard voice calls to Vodafone and 3 in Australia
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Tuesday, 27 July 2010 |
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Telstra will be giving customers a chance to get in early to purchase iPhone 4 by opening selected Telstra stores at 12.00 AM Friday, July 30. The full list of stores opening at midnight is available at online here. |
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Tuesday, 27 July 2010 |
Optus will offer potential iPhone 4 custmers a AU$49 capped plan, but with substantially better data allowance than Telstra, which also released its pricing today. On the AU$49 cap plan, Optus customers will pick up AU$450 worth of monthly calls and text and a whopping 1GB of data. Over the life of a 24-month contract, customers will pay $0 extra per month for the 8GB iPhone 3GS, and AU$8 and AU$15 extra for the 16GB iPhone 4 and 32GB iPhone 4 respectively.
The telco has three more iPhone plans: an AU$59 plan with AU$550 of included value and 2GB of data, a AU$79 plan with AU$800 value and 2GB of data, and an AU$89 plan with "unlimited" value and 3GB of data. Customers will pay nothing extra per month for their handsets under these plans — except AU$10 per month for the 32GB iPhone 4 under the AU$59 plan.

[View Optus Plans] |
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Tuesday, 27 July 2010 |
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Our prediction was $10 off the mark. A press release has been emailed around by Apple to various concerned people stating that the iPhone will be out on the 30th of July and that “iPhone 4 will be available for outright purchase for a recommended retail price starting from AUD$859 inc GST through Apple’s online store (www.apple.com/au/store), Apple’s retail stores and select Apple Authorised Resellers (www.apple.com/au/buy)” |
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