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iPhone holds 21 percent market share in Australia |
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Wednesday, 14 October 2009 |
The iPhone is selling well in Australia. Research firm IDC reports that the iPhone has taken 21% of the Australian smartphone market share in the past 12 months, putting Apple in 2nd place behind Nokia and just ahead of Blackberry.
What's most interesting here is how the iPhone has increased overall smartphone shipments to Australia. Specifically, other manufacturers have had to keep up with customer demands for features similar to the iPhone's, and as a result customer interest and overall smartphone sales have "...intensified of the past couple of years," said IDC telecommunications analyst Mark Novosel. He expects Australia's smartphone market to grow steadily over the next five years.
Australia's first Apple retail store opened in July of 2008, and the iPhone was released shortly thereafter.
[Via MacDailyNews]
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