| iTunes LP and iTunes Extra First Step by Apple Towards User-Generated Media Store? |
| Tuesday, 22 September 2009 | |
iTunes Extras was easy to see as a DVD extras competitor, offering a similar feature set to what’s already on the market, and users are already familiar with using. iTunes LP, on the other hand, harkened back to a time decades ago when vinyl albums and turn-tables were how people experienced music — something decidedly not familiar to modern MP3 and iTunes music listeners. Why then — aside from Steve Jobs’ nostalgia, did Apple expend resources on iTunes LP? TNL.net, like us, saw the 720p resolution and immediately thought of the Apple TV — and TV in general. (We also thought of the rumored iTablet). Going further, however, they posit this might be the first step in a grander game. Could Apple be seeking to replicate the success of the App Store — tens of thousands of mostly independent developers creating mostly low cost, high volume content — for iTunes music and video? Could they be gearing up to give music and video creators the same easy distribution channel, and 30/70 split, they’ve given App developers?
Dr. Horrible was an experiment by Joss Whedon during the writers strike, and one that we enjoyed thoroughly. Could we see a world where the Dr. Horribles aren’t the experiment, but the norm? (And will they bring endless “cat on piano” videos — fart apps of the media space, the lot of them — along for the ride?) Alex Lindsay from the PixelCorps has likewise been saying for a years that Apple now has everything in place, from Final Cut Pro on the backend through to Macs, Apple TVs, and iPods and iPhones on the front to offer a totally integrated media ecosystem with lower barriers of entry than have traditionally been in place. Will Apple pull that trigger? Do we want them to? |