iPhone 3G's "Yellow" Display Is By Design

Wednesday, 16 July 2008

iPhoneAlley: Since getting their new iPhone 3Gs, many users have complained that the displays may be defective. Users reporting the issue have noticed a "yellowish" color when compared with the original iPhone which had a cooler blue tint. However, according to Apple, the "defect" may actually be by design.

Jason Snell of Macworld had a chance to talk with Bob Borchers, Head of Worldwide iPhone Product Marketing regarding the matter. According to Bob, the iPhone's "warmer" color is by design and most certainly differs from the original which was a cooler blue. In order to make the change, Apple chose a to move the white point in order to produce a more natural color. This, according to Borchers, is more pleasing to consumers when viewing photos and other media.

While this is technically a software adjustment made to the iPhone's color profile, it is not able to be adjusted by consumers. On your Mac, it's fairly easy to make changes to the white point and other color settings, however the iPhone isn't as customizable. Borchers did suggest that Apple may make the adjustment available in a future software update if demand is high, although there are no plans to do so.

Comments (8)

	1. Written by thegreatone on 18-07-2008 17:03 - Guest - IP: 121.79.2.156
	must agree my 1st gen iPhones screen looks way better

	2. Written by Macca on 17-07-2008 20:48 - Guest - IP: 124.171.85.164
	Hello everybody. Long story cut short, no where freakin' near any iPhone carrying store, therefore I was completely out of the loop on the launch. Got back into civilisation 3 days after and now I'm waiting for Optus to give me the call to pick up my 16gb white 3G. I'm up to date and to sum up all in a sentence: Telstra's plan was shit, the 3G is awesome and thank you Optus.

	3. Written by get over it on 17-07-2008 17:34 - Guest - IP: 203.192.130.198
	omg!! who cares its a ltl yellow! F*CK! its better i reckon!

	4. Written by GJM on 17-07-2008 14:42 - Guest - IP: 203.149.67.10
	Can anyone tell me where to get a pre-paid iphone on the Gold Coast ?

	5. Written by L!V on 16-07-2008 20:40 - Guest - IP: 124.149.50.172
	Haha. Nice.

	6. Written by Paul on 16-07-2008 18:38 - Guest - IP: 203.217.12.91
	Can you adjust it on your Nokia? No... so why should it have been a "standard" feature on the iPhone?

	7. Written by Ryan on 16-07-2008 17:19 - Guest - IP: 85.164.132.202
	Why? Gee you guys are really on the ball. This news is how many days old?

	8. Written by Sean on 16-07-2008 13:11 - Guest - IP: 124.177.68.121
	I would have thought being able to adjust this would be a standard feature.

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